This past Fashion Week, I was thrilled to be invited to Birchbox’s Sample Stop Shop. For those of you who are Birchbox subscribers, you know that every month for only $10 you receive 4 to 5 samples of the best beauty products. For Fashion Week, invitees were able to customize their very own Birchbox – for free! – in a “candy shop” full of treats and beauty samples. There was even a lounge to relax and recharge your electronics during the Fashion Week madness, and even a retouching salon!
C Wonder Grand Opening – Time Warner Center, Manhattan
This weekend officially marks the grand opening of the new C Wonder store inside of the Time Warner Center. Probably the coolest concept for an apparel and accessories store I’ve ever seen, making me feel like a little girl in a candy shop. While a green carpet stretches all the way out to the sidewalk, the inside of the store has a toy vending machine, bubble gum dispensers, giant balloons, RAINBOW-COLORED ZEBRAS!!!, and of course a DJ to keep the party going. This weekend, the first 300 customers each day (Saturday and Sunday) will receive a free gift card. EVERYONE, however, will get to participate in the fun festivities in celebration of the store’s grand opening. And for every customer who spends $20 or more, they’ll receive a limited-edition tote made especially for the grand opening.
Happy 1 Year Anniversary to Piero Guidi NYC!
This week, Piero Guidi NYC celebrated its one-year anniversary in their SoHo boutique. Piero Guidi is my most favorite luxury handbag brand, and since I purchased my first bag from them last winter, I feel that I’ve maintained a wonderful relationship with them. It was a top priority for me to be there on this night to celebrate with them, while also checking out the brand’s latest editions. I’ve intentionally avoided stopping by the store recently to avoid spending ALL my money (which would be really easy to do…), but after seeing their most recent additions (and they’re coming out with more!), I’m definitely brainstorming which bag I want to purchase next. All of these photos were taken on my iPhone.
One of the many wonderful ideals about the Piero Guidi brand, specifically in regards to the Magic Circus collection, is knowing that the bag, belt, scarf, or necessaire that you purchase is legitimately one-of-a-kind. With every bag comes its own silhouette, and its own unique designing pattern (the animations are never in the exact same place as another bag). While admiring all of the collections in the store, Chiara was telling me how much ‘happiness’ plays a key role in the designing of the Magic Circus collection, which we both agreed is what makes it completely different from any other designer brand out there. It’s not about the name, it’s not about squashing the competition. It’s about creating something that the owner of the bag can look at, and in response, feel happiness.



































