This afternoon I had an awesome opportunity to document the WGTA Preview Collection lookbook shoot in Queens. WGTA is a social media/online-focused lifestyle brand based in New York City. Driven by the idea of spreading positivity through creative expression, specifically fashion, WGTA was launched with the intention of creating a brand that both connected and inspired its community. The Preview Collection is a teaser sample of what is to come from WGTA, which plans to offer a large range of tops, layering pieces, outerwear, accessories, and possibly bottoms.

Even with the rain that couldn’t make up its mind as to whether or not it should stay or go, we had loads of fun and even found a great place to take shelter for make-up retouches and wardrobe changes.

Lookbook photography by Alexandra Frumberg, make-up by Marialena Giampino. Additional behind-the-scenes photography by Scott Pegram of NYEsq.

Below: Rachel from Stay/Fade photographed with her boyfriend

Below: Rebecca and Sam from Fashion Outsiders

Below: Jonathan and Alex from WGTA